Mark Cuban’s Dallas Mavericks is giving away bitcoin to anyone who downloads the Voyager Digital mobile application in the next 36 hours.
Until October 30 at 11:59 p.m. CT, every person who downloads the app will get free bitcoin worth $100, according to a tweet by Bobby Karalla, digital content manager of the NBA team.
The perk comes as part of the basketball team’s five-year partnership announced Wednesday with cryptocurrency platform Voyager Digital, the first such tie-up for both entities.
The deal includes the right to rename the Mavs Gaming Hub, which is the official gaming and event venue for the Mavs NBA 2K League team. A name has not been confirmed yet so far.
The platform teamed up with the Mavs due to its leadership role in the NBA as well Cuban’s deep understanding of the digital-asset space, Voyager CEO and co-founder Steve Ehrlich said in a statement.
Voyager Digital, founded in 2018, allows its over 2 million verified users to trade over 60 currencies. The platform joins the growing number of crypto firms looking to tap into the sports industry.
For example, Coinbase Global on October 19 inked a multiyear partnership with the NBA. FTX earlier this year signed a $135 million deal for the naming rights to the Miami Heat’s stadium and partnered with Major League Baseball in June to become the first crypto exchange sponsor in professional sports.